Siemens today announced expansion of the APS Industrial (APS) master distributor relationship in Australia to include resell of the Siemens Xcelerator portfolio of software which includes ‘virtual commissioning’ software.
As a proven industrial and building products automation hardware distribution partner of Siemens in Australia, APS will now have the ability to provide customers with digital twin capabilities when they use both hardware and software from Siemens to achieve virtual commissioning.
At the signing event in Melbourne, APS CEO David Hegarty said, "I can’t think of a better way to celebrate our fifth anniversary than to announce this new extension in our relationship with Siemens. It’s exciting to now be able to support the electrical and mechanical industry on their critical digital transformation journey."
David Hegarty and Samantha Murray at the signing event in Melbourne
By leveraging the capabilities of Siemens’ Mechatronics Concept Designer™ (MCD) software, APS’ customers will be able to create a digital twin to enable virtual commissioning of machine processes. The first offering from APS will be Siemens’ Mechanical Design (which includes Solid Edge® software and MCD).
“We will begin with our existing customer base largely in electrical and mechanical disciplines. However, I also see this as a great opportunity to support the important small to medium businesses in the manufacturing space. Siemens is the largest industrial software company in the world. We feel privileged to be entrusted with being a reseller for what we consider to be the highest quality software of its type in the world. It’s the ‘go to’ standard for industrial software,” Hegarty said.
Combining Siemens hardware and software with the complimentary portfolio of Weidmueller and Rittal, APS is now able to help customers even more with the localised speed, flexibility and ease of doing business.
Samantha Murray who leads Siemens Digital Industries Software business in Australia and New Zealand was delighted with the partnership.
“I'm particularly impressed with the success APS has had reselling Siemens automation hardware solutions. This expertise combined now with an ability to leverage our Mechatronic Concept Designer and the virtual commissioning solution will be a winning combination.
"Having APS as a reseller expands the reach of our software and provides more localised support and greater access to our products."
Samantha Murray - Vice President and Managing Director, Australia and New Zealand, Siemens Digital Industries Software
*Back left to right: David Read - Director Products and Marketing, APS Industrial, David Hegarty – CEO, APS Industrial, Peter Thomas - Commercial Director and General Counsel, APS Industrial.
Front left to right: Say-Tiam Go – VP Mainstream Software, Asia Pacific, Siemens Digital Industries Software, Samantha Murray - Vice President and Managing Director, Australia and New Zealand, Siemens Digital Industries Software, Silver Dimapilis – Head of Partner Network, Australia and New Zealand, Siemens Digital Industries Software.
