Siemens Assembly 2026, the leading forum for industrial digital transformation in Mexico, highlighted the role of artificial intelligence (AI) and the triple helix collaboration model as drivers of competitiveness in the country. It addressed the technological trends reshaping key industries and propelled discussions surrounding how Mexico and other countries in the region can strengthen their competitiveness on the global stage.
Throughout the event, more than 1,000 attendees from industry, government and academia participated in 43 master classes led by national and international experts, covering topics such as applied AI, digital twin, automation, simulation, industrial control, energy logistics, supply chain, and smart cities. These sessions provided practical tools to address current industry challenges and accelerate technological evolution.
Throughout the event, Siemens Assembly placed special emphasis on how AI is redefining business models and creating new opportunities for sustainable growth in industries such as automotive and transportation, food and beverage, machinery and equipment, aerospace and mobility.
"This is an exciting moment. We are living in a time where digital transformation is accelerating rapidly, creating new opportunities to boost Mexico’s competitiveness, leveraging the more than 20 sectors in which the country stands out globally," said Del Costy, President and Managing Director, Americas, Siemens Digital Industries Software.
Alliance for electromobility in Mexico
One of the most significant announcements at Siemens Assembly was the strategic alliance between Siemens Mexico and Beyond Movilidad Compartida (BMC), which aims to transform the electromobility landscape in the country by accelerating the development and production of an electric vehicle for passenger and cargo transport, especially focused on last-mile solutions.
Gertie Agraz-Boeneker, chief executive officer of BMC, highlighted that this alliance will enable a "Digital First" approach, integrating Siemens technology from the earliest stages of development. "This will allow us to significantly accelerate planning, design, and manufacturing processes, raising the competitiveness of our proposal."
This initiative not only strengthens the automotive industry but also positions Mexico as a hub for innovation and design in electric mobility, combining Siemens’ technological capabilities with BMC’s entrepreneurial vision.
The event featured a strong lineup of keynote sessions with the participation of leaders from organizations such as NVIDIA, Tata Consultancy Services, Universidad Anahuac, General Motors, the Ministry of Economy, HSBC, PepsiCo, and Siemens. These contributions offered a comprehensive vision of the evolution of digital transformation, the role of collaborative innovation, and the structural challenges facing the industry in advancing toward a more efficient, sustainable, and competitive model.
Alejandro Jiménez, enterprise account manager at NVIDIA for Latin America, together with Alejandro Canela, vice president and general country manager of Siemens Digital Industries Software for Mexico and Central America, explained the advantages of the alliance between both companies for the design and manufacturing of graphics processing units (GPUs), which are the core of where AI processing takes place and where Siemens’ Digital Twin software also runs.
Sol Besprosvan, manufacturing head of TCS LATAM, detailed how AI is no longer limited to personal assistants or digital screens but is already supporting professionals on factory floors with robots that are programmed within a clear context and trained to make decisions based on data, distancing humans from high-risk activities common in industrial sectors.
In her presentation, Myrna Macías, chief supply chain officer of PepsiCo for LATAM shared how the company is using Digital Twin technology to transform its supply chain by representing plants and processes to identify bottlenecks before they occur in the physical world, generating efficiencies that provide certainty to the business and to strategic investments that will deliver value to the market.
Alejandro Preinfalk, president and chief executive officer of Siemens Mexico, Central America, and the Caribbean, underscored the importance of this collective effort. "Today, there is a direct relationship between a country’s level of digital maturity and its economic growth. It has been proven that the digital development of industry is the key lever for sustainable growth. For this reason, over the past six years, we are proud to inspire and drive industrial development in Mexico through Siemens Assembly."
In this context, relevant data on technology adoption in the country were shared. According to a study conducted by Latinometrics in collaboration with Siemens, Mexico shows an 18% adoption rate of artificial intelligence in industry, particularly in sectors such as electronics, computing, and electrical equipment, with levels approaching or exceeding 20%. Additionally, in the country, one-fifth of manufacturing companies have adopted advanced robotics in their processes, surpassing even the European Union average (15%).
However, a key challenge was also highlighted: the technological gap in small and medium-sized enterprises (SMEs), where AI adoption is only 5%. This difference underscores the need to strengthen access to technology and knowledge for this segment through the ecosystem, aiming for a more inclusive and equitable technological transformation.
The plenary session also featured participation from the public sector. Ismael Ortiz, head of the Global Economic Intelligence Unit at the Ministry of Economy, stated that today the industry seeks talent capable of living technology. "We are experiencing a historic moment with technology that not only transforms how we negotiate or trade, but also impacts factories, universities, and governments, in the way we connect innovation, talent, and digital transformation”.
In addition to the academic content and strategic announcements, the event stood out for its networking environment, facilitating the creation of high-value connections among participants. This exchange of ideas and experiences reinforces the development of a strong ecosystem that promotes open innovation and sustainable growth.